CMT Music Fest Announces Molson Coors as Official Beer and Cider Partner
Multi-brand activation to include Coors Banquet Saloon, Molson Canadian Cider sampling and a mobile tour stop for the Coors Light Games
Today, CMT Music Fest and its official beer and cider partner Molson Coors shared details on three activities designed to heighten the fan experience at this year’s festival, which takes place Friday, July 8 and Saturday, July 9 at Bingemans grounds in Kitchener, Ontario. The three activations will feature Coors Banquet, lead beer brand for CMT Music Fest, Molson Canadian Cider, the festival’s exclusive cider brand, and Coors Light, the most popular beer in Canada.
Details on the three fan-experience activities:
- Known as “The Banquet Beer”, Coors Banquet will showcase its deep roots in the country music. The legendary beer is known for its superior craftsmanship, and will host a branded saloon-style bar stationed at Bingemans for the duration of CMT Music Fest.
- As the exclusive cider brand to the festival, Molson Canadian Cider will have its sampling team onsite for the weekend, and cider-lovers will also be able to purchase the product at branded bars throughout the event.
- CMT Music Fest will also feature a stop on the mobile tour for the 2016 Coors Light Campers and attendees will be treated to an amazing set of larger than life backyard games including volley-pong, frisbee and more, adding fun and excitement to the weekend.
Two-day general admission tickets are currently on sale. Tickets, travel and camping packages as well as VIP ticket offerings can be found at www.cmtmusicfest.com.
CMT Music Fest is an all ages event (+19 property license).
CMT Music Fest – Artist Lineup
*Subject to change.
Friday, July 8
Saturday, July 9
Zac Brown Band
Tom Cochrane with Red Rider
The Road Hammers
Drake White and the Big Fire
Cold Creek County
The Washboard Union
Download high resolution photos of artists, here.
Connect with CMT Music Fest:
About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands include Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
About Molson Coors
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Rickard’s and Molson Canadian 67. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.
For more information on CMT Music Fest, artist information and media accreditation, please contact: